Verizon Fios was the tri-state’s first fiber optic network. But at the end of the day, it’s a utility that most people don’t notice or think about unless it stops working.
The challenge was in talking about the benefits of having a fiber optic connection without going negative. Luckily we had John McEnroe and Stanley Tucci to help us out.
Half House
The Wilsons live in a half house. But because they have Fios, with equal upload and download speeds, they still have full internet.
Creativity / The Drum / Shoot
McEnroe
John McEnroe has been getting unnecessarily angry since the 70's.
Thankfully, he has Fios' video tech support to help keep him calm.
Quintuplets
When you order Fios, your tech will set up all your devices on the new network.
That's a lot of hassle you don't have to deal with. Especially if you have a big family, with a lot of devices.
Cross-Channel: Quantum
The task was simple: educate current Fios subscribers about the service’s premium offering, called Quantum. The challenge was nearly impossible: direct them to a dedicated channel playing an ad on a loop (channel 500, in case you wanted to check it out yourself).
Nobody wants to watch an commercial telling them to pay more for upgrades of a service they already have. So there was only one option: make it fun, make it entertaining, make it rewarding.
Working with animation and post-house CHRLX, we created a world of animated, recurring characters showing use-cases for each of the available upgrades, chocked-full of easter eggs. You may find something new each time you watch it. And we hoped you would watch it a lot.
On a personal note, this is one of my favorite projects. It largely flew under the radar, and we were able to get amazing work out of a project that seemed boring by just looking at the brief.
Quantum :30s
“Quantum” :30 spots directed subscribers to channel 500.
Channel 500
When you got to channel 500, you were greeted with a plethora of spots to playing in a loop, each describing a different benefit of Quantum Fios through metaphor. As it was our own owned channel, we weren’t limited to the traditional :15 media buy, so we were able to tell the story we wanted, no matter how long it took.
I love this because we didn’t just make an ad: we built a world.
VOD
Friendly. Sophisticated. Human. These are the brand pillars of the new Verizon.
When we were tasked to create a fresh way to tell Fios customers about the Video On Demand features they already have that can be updated with new content quarterly, we went with a stop-motion papercraft feel and a simple, clear voiceover.
