National Geographic approached McCann with an opportunity to launch their new show One Strange Rock. As the Aronofsky created show centered around the world as we know it from the perspective of astronauts, we developed a first-of-its-kind VR experience, taking place entirely within a unique space helmet.
Adweek Gravity Award / Adweek Best of 2018 / Engadget / Space.com / Live Science / Daily Telescope / Tecmundo / The Drum / PSFK / BizBash / Creativity / CNBC / Digg
A new perspective.
Chris Hadfield often speaks of the life-changing perspective seeing the Earth from space gives you. To launch the show, we put journalists as close as we could to that experience at an exclusive press conference like no other.
312,000,000
media impressions
“This may be the closest I’ll ever get to space”
-LiveScience
Putting one on is almost like gearing up for space.”
Engadget
"An out-of-this-world
virtual reality experience."
Recognition
ACD Awards Bronze Cube - Experiential Design / Digital Experiences / VR
ACD Awards Merit -Experiential Design / Installations - Single
ACD Awards Merit - Innovation / Experiential Design
ACD Awards Merit - Live Events / Experiential Design
D&AD - Wood Pencil / Digital Design / Digital Environments
D&AD - Wood Pencil / Digital Design / Creative Use of Technology
D&AD - Shortlist / Digital Marketing / Creative Use of Technology
D&AD - Shortlist / Direct / Direct Innovation
D&AD - Shortlist / Direct / Direct Response/Ambient
D&AD - Shortlist / Experiential / Branded Entertainment Experience
Webbys People’s Voice Award - Experience Marketing
Webbys Nominee - Best Launch
One Show Bronze - Branded Entertainment - Use of Technology / MR
One Show Finalist - Digital Experiences - Virtual Reality - Single
One Show Finalist - Experiential Design - Installations - Single
One Show Finalist - Reality Helmet Experiential Design - Live Event
One Show Finalist - Innovation - Experiential Design
Cannes Lions Shortlist - Brand Experience & Activation - Media / Entertainment
Cannes Lions Shortlist - Media - Use of Branded Content created for Digital
Cannes Lions Shortlist - PR - Content-led Engagement & Marketing
Cannes Bronze Lion - PR - Sectors > Media / Entertainment
Cannes Silver Lion - Mobile - Innovative use of Technology
Cannes Bronze Lion - Mobile - Technology > VR
Cannes Bronze Lion - Brand Experience & Activation - Use of Mixed Reality
Cannes Bronze Lion - Media - Channels > Use of Technology
London International Awards Gold - The NEW: Virtual Reality
London International Awards Silver - Digital: Virtual Reality
London International Awards Silver - Digital: Media Promotion
London International Awards Silver - Design: Experiential Design
London International Awards Bronze - The NEW: Experiential
Adweek Project Isaac Awards - Gravity Award (Best of Show)
Adweek’s Project Isaac - Product Development Invention - Media
Adweek’s Project Isaac - VR/AR Invention - Marketing & Advertising
Epica Award Silver - Virtual Reality
Shorty Award for Social Good - Best in Education
Shorty Award for Social Good - Best in Virtual Reality
Cresta Awards Grand Prix - Ambient Media
Cresta Awards Silver - Branded Entertainment
Cresta Awards Silver - Craft (Cinema) - Virtual Reality
Cresta Awards Silver - Design - Offline Digital Design
Cresta Awards Bronze - Outdoor
